When we look at Fabric, we see it as a great opportunity to bring together two amazing developer platforms, to really have the best of breeds said Jason Titus, vice president of Google’s Developer Product Group.
Google has taken the Twitter's developer plateform.The people behind Fabric will join Google's Developer products group.Google isn’t buying Twitter Inc., but it’s buying one of Twitter’s remaining parts.
Twitter last year was in talks to sell itself with several firms including Google parent Alphabet, but without a deal decided to continue on an independent path, cutting jobs and refocusing on its core services.
Alphabet Inc.’s online search division agreed to purchase Fabric, a Twitter business that provides a software toolkit for mobile apps. The companies didn’t disclose financial terms.
We quickly realized that our missions are the same - helping mobile teams build better apps, understand their users, and grow their businesses, the Fabric team wrote in its announcement.
Now those relationships will belong to Google, at least as far as Fabric is concerned. Twitter says it is still committed to developing its APIs, including its mobile ad-network service. But its dream of making Twitter a core part of the mobile app universe appears to be over.
The company has bigger problems to tackle.as the it recorded losses of more than $100 million in the the third quarter of 2016 (PDF).
Twitter itself isn’t allowed in China, Crashlytics counted internet giants like Alibaba and Baidu as users. Twitter still sells advertising space to Chinese companies, but it has now sold its biggest bridge to the country.
Google, on the other hand, is deeply focused on turning mobile app developers into paid customers by upselling them from free dev tools to paid tiers. It acquired LaunchKit in July to give devs easier ways to create App Store screenshots and websites for their mobile apps.
Dropping Fabric off its list of services to maintain could reduce overheads.At the very least, death in 2017.
